WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

Noelle Crutchley

by Noelle Crutchley

For the Wood, Paper, Checkmark competition I created a non-traditional campaign. My main idea is my large ad, which is a word puzzle with pessimistic words. In the viewer’s word bank, there are the letters to spell out change and the seventh letter is the logo in which FSC can help to enforce that change. I wanted my audience to put themselves in the position that they can make the change and do what is necessary with FSC to help our environment.