WOOD, PAPER, CHECKMARK: design an awareness campaign for sustainable forestry

Competition Details

Do Something

by Daniel Tu

The execution is both simple and minimal.

The idea for this campaign is to connect the audience with a familiar material (of an end product) –furniture, flooring, etc. Many consumers do not consider the consequences of their purchase. The bold statement, “DO SOMETHING” is designed to get the consumer’s attention to literally “read between the lines”. Secondly, it is intended to be a call-to-action to buy FSC-certified products. The implication is clear: we can all “do something” about deforestation by the products we purchase.

Web domain suggestion: www.fscproducts.com