AIDA is imagined as a campaign that follows the school subjects/lectures. Each one of the 8 subject represent one millenium goal. AIDA info can be found in books as a special paragraph.
Main goal: with the lectures and subjects, AIDA communicates with the children and their parents.
*) Overall campaign message: I learn, I aid.
*) All MDGs are included.
*) Unique campaign look.
*) Audience: children and their parents.