A picture captures alot of emotional attention
It genertaes meanings and conveys a message
My idea is to focus on a meaningful picture , combined with a message in a poetic theme . The campaign idea is built upon the simplicity and straightforwardness of the picture which is a language in itself . Anyone , from any culture or age group would not miss what the Poster is trying to say. The picture animates poverty and helplessnes in all manners , even in the colors incorprated , such that the whole scene would convey the same message . I think it would work greatly as a wall poster , shop bag ( made in brown recycled paper ) , and specifically on cups and food plates at fast food restuarant ,to aquire exposure in different ways.