In this campaign the main focus is the necessity of joint effort in order for the MDGs to succeed. I created a simple but striking image of humans lifting Africa off the ground, so that the image itself would cross language barriers.
I see this campaign reaching as global and widespread an audience as possible by being in e-mail form. As an e-mail attachment, the image is easiest to access and pass onwards. However, the possibility of spreading this image is not limited to e-mail — it could also be pasted onto social networking sites as a photo, to show the user’s effort towards ending poverty.