Playing around with words while brainstorming on the in-put to be given as to "Join in" action and commitment to Millenium Promise. It turned out as being an action of good will to Joy-in without pitying poverty, but taking actively and willingly action. The Joy of partaking in a greater human cause.
Very graphical focusing on the balance between typography and shapes, message and brand-identity. A synthetic human body, with the Millenium logo as a head. While taking the pace the leg draws a smile. "Joy-in" is underlined by the smile.