Hope's purposes translated throughout the power of icons. In an iconic world, even delicate themes as poverty can be iconized. Obviously the logo's adaptability plays a key role with it's red characteristic frame, putting a spot on the "I" of "iconic" and so enforcing it's commitment. Icons above enlist programmes and how these involve responding to hope.
A child's face is held within the "O" of hope. A child's hope. The boy's eyes look straight forward. When promising, who hasn't heard at least once "Cross my heart and hope to...", This time it ends with "life". Another positive turn in hope.