For Millennium Promise Competition I have designed a new media campaign which includes web-based design, clear and simple message and interesting and appealing design. The campaign is overall represented as a web banner so it could be located at different web pages and locations and as such reach as wide and global an audience as possible on the Internet.
Compelling message is very simple: "Help!" and it sounds like a final scream of desperate people in Africa. Message is also accompanied with one of eight MDGs targets; in this two cases - a problem of hunger and education.
I have extended borders of this campaign and gave an example how direct marketing would look like. I have made bags for grocery shops which have a transparent hole in a shape of Africa.