Millennium Promise Competition

Competition Details

Happiness is Easy

by Seiryoku

Giving easy solutions to complex problems could be, at least a way to look problems different.
My goal with the whole campaign is to "take it easy". according to the Occam Principle, fixed in our common sense: "the easiest solution to a complex problem is always the right one", but going ahead of this known phrase, this principle also says that "entities should not be multiplied beyond necessity".
Problems should not be multiplied behind words, each phrase used as a slogan in each image is an action, builded not in an imperative way but in an propositive way, and each sign uses the tacit smile as an universal sign of happiness through another important symbols reffering each category of the millenium promise.