The Picture of little Girl taking the baby at the back indicates sharing and caring along with Promise Millennium Logo Brand Style.
Heading adds force/compel the viewer to action rather than reading.
Subheading gives the reason for supporting which is the Objectives derived from Promise Millennium.
Below that is the Appeal to donate along with Promise Millennium Logo at the right hand corner.
Photo-courtesy of - Highlands Help Organisation (NGO in Papua New Guinea)