African kid at the background with Promise Millennium Logo embedded indicating the sponsor of the Ads.
Heading gives the view to compels a person to make decision of how much he/she cares.
I then put the reasons for care with some of the selected objectives from the Promise Millennium.
Last is the appeal. Donation goes to recognized organization, in this case, PROMISE MILLENNIUM as logo indicated the far right hand corner.
Note: Photo courtesy of - Promise Millennium