Cycling on the road at night tends to be dangerous for cyclists as their visibility to other road users is low.
Glowbuddy is a product to help increase the presence of casual cyclists on the roads who tend not to own extensive safety accessories. It is a lightweight accessory simply worn on the user and is adaptable for all kinds of attire, in order to encourage greater use of this possibly life-saving accessory.
Common safety accessories like reflectors only work when light is shone on them and that is often too late for the motorists to react in time. Therefore, this design proposes the implementation of visibility in the form of a light worn on the cyclist which would allow the cyclist's presence to be felt by other motorists all the time.
This product has an expresive human-like form, emphasising the presence of a human life. It is a familiar yet unconventional form, a departure from the regular shapes of default reflectors. This captures the attention of motorists to remind them it is not just another cyclist on the road, but another fellow human being, someone they can relate to as a fellow road-user.
This product, like a faithful companion who watches out for you, creates a sense of personal attachment and encourages prolonged use and maximising its product life cycle.
Making use of a glow-in-the-dark material, it is powered by exposure to light and does not require any batteries. These considerations serve to make the glowbuddy an environmentally responsible product that answers the safety needs of casual cyclists and as a result encourage an increased use of bicycles as a means of personal transport.
Currently, it is difficult to identify the presence of cyclists from the reflectors they have on them as their regular shapes can be overlooked and misread as something else in the dark of the night.
The human-like form of (our product) is readily visible and easily recognisable when worn by a cyclist on the road for motorists, even from a distance. This helps to make the motorists more aware and conscious of cyclists, and in turn leads to greater road safety for both users sharing the same road.