oMo inspires hundreds of new riders to start biking because of its unprecedented simplicity. It is easy to assemble, easy to maintain, and a pleasure to ride.
oMo is based on a highly simplified componentry, replacing the conventional assemblies of existing bikes with snap fits and easy adjustments. Building the oMo is a straightforward and trouble-free process. New riders become familiar with the basics of how bicycles work without the intimidation of specialized tools or knowledge. Over time, riders can continue to engage in the satisfaction of adding accessories such as baskets, racks, and lights which are designed with the same simple attachment and adjustment details.
Not only are new riders building an easy bike, but they are also are building a relationship with their bicycle and the motivation to bike before they even go on their first ride.