Ewe is a line of accessories that works with people first and then with bikes. By allowing people to wear their everyday clothing and use their everyday bags and accessories, the Ewe line makes bicycling far more
accessible for a whole new group of people.
There are thousands and thousands of bike accessories. This is great for bike enthusiasts but means new bikers have to buy new gear. What if there were a line of products that honored the identity of the rider above the identity of the bike?
ShEwe allows riders to wear their own shoes while still gaining power and efficiency in pedaling. ShEwe is a velcro strap with a magnet at the bottom of the strap and a magnet affixed to the pedal. The rider can get the power and efficiency of being clipped in without needing to buy new shoes and carry their old shoes.
Handle Cuff allows riders to use their own bags and purses instead of bicycle packs. Handle Cuffs attach to the handles and bike headset. Each of three cuffs have a wide hook through which the straps of a purse or bag
can be looped. Depending on the length of the straps, they can be looped through just the handle bars or through all three cuffs to hold the bag securely in front of the handles.
Chick Clip secures a skirt above the spokes and create a mock inseam to provide safety and modesty. Chick Clip reminds us that a useful bike accessory doesn't need to be new gear. The use of bikes can reduce
pollution, but not if they come with a heavy bill of consumerism. The Chick Clip shows how things you have around the house can be used to improve your
biking experience.