Views:
One person alone can do rather little, but if many people are doing little things the effect can be huge. "... and counting!" is meant to be an online community where people can add the kilometers the drove taking the bike instead of the car. A web application calculates how much CO2 has been saved like this. Every member has a personal account that counts his or her personal CO2 savings and one big meter is counting the overall savings. Flanking actions are designed to draw the attention to the webpage.