Heated issue

Competition Details

'Cow Rescue Jacket' (www.klima2050.de)

by guth + volkmann
Co-authors: Karsten Guth, Nils Volkmann

True to the motto you can only act against something you understand, we started researching different consequences caused by climate change. The abstract and dry facts you find in scientific reports are difficult to relate to, so we translated them into a more visual form. In order to convey hypothetical future scenarios we used our skills as designers to create products which help make these projections more tangible and concrete.

Our exhibition at this year's Designmai in Berlin proved to be very effective encouraging people to think a step further about climate change. At the exhibition we displayed our research results and corresponding products for a ''prognosticated Germany of the year 2050''. These somewhat cynical appearing products give the ability to actually taste a potential future. This approach offered a different and humorous view onto the consequences of climate change without the guilty stigma which is often related to this topic. Our products provided a basis for lively discussions.

Example: ''The frequency and concentration of winter rainfalls will drastically rise. To protect cattle against dangerous floods, farmers will provide them with rescue jackets. The jackets are self inflating when acute danger arises. They are equipped with a tracking device which assists in the rescue of the floating cattle. The extremely durable rescue jacket enables constant safekeeping of the cattle and is very comfortable.''
We also displayed other products such as a No-Jellyfish Pool or climate-souvenir packages containing artificial snowballs which will be used in 2050 when Germany will have 80% less snowfall during winter.

A 'Business As Usual' scenario taken from the IPCC report 2007 (climate gas concentration is constantly rising) is the basis from which the product-concepts came from. This means that there is still a chance that these products will never have to be realized.