Is it SWEAT or TEAR?
• It is about how we feel now - in 2050 AD, do we miss “cold days”, “middle temperature values”… do we cry for those days, is our sweat mixing with our cry.
• It highlights the individual perspective of thinking / feeling in the future.
• Billboard campaign just draws attention to the general problem of global warming, builds awareness, and points out that every individual is affected by global warming.
• Through the other media campaign would promote web page with additional information what every person can do (example: www.global-warming.com). Postcards, BUS station posters, newspaper advertisements, etc would also inform us about what we can do everyday to reduce global warming.