People often get the mindset that their own actions are too small to help fix the problem of global warming. It is common to feel that if they rode their bike or walked to work one day instead of driving, it would be a useless effort, because everyone else is driving.
My campaign illustrates the idea that every single action is part of a pattern, be it a personal pattern, or a pattern within the community, and that every positive action is a change to the pattern.
I have shown a basic implementation of the pattern in my images, showing posters t-shirts, billboards, and parking lot decals. But this is not the full extent of the campaign, there could be much more, including a website, web banners, clothing made from the patterned cloth, stickers, flyers, or magazine ads. The idea presented is meant to be the building blocks of a full-ranging media campaign.