This is a print campaign particularly addressed to families with children. It is dedicated to the issue of pollution as one of the most known causes of global warming (http://green.nationalgeographic.com/environment/global-warming/pollution-overview.html).
Many times people consider the issue as something chronologically very far. We like to think that we will never have to face the problem. The aim of this campaign is provoking by creating a sense of guilt in adult people who are not conscious of the consequences of their behaviour on the future of the planet where their children will live. It wants to stimulate parents to re-think the idea of care in a deeper way, first of all personally, and then globally.