Heated issue

Competition Details


by Marina Ventola

The main concept of my project relies on the analogy of the human race with the playmobil toy (the most humanized toy ever -in my opinion. A perfect metaphore of how we occidentals see our world) meaning that we are as tiny to this world as this toy is for us.
My idea is to synthesize this concept into a visual billboard, easy to read both with eyes and mind. A red heated scenary, where we see no surroundings but shadows. That is the mood I want to transmit. Not the typical billboard where we see what we already know.
The text is based on the IPCC Fourth Assessment Report: Climate Change 2007.