Our campaign points to the fact that everybody can do something.
Everyday. Everywhere. People just have to be reminded.
If we want to get things done we make a to-do-list. It's a question of priorities: saving the climate should be on top of everybody's to-do-list. And this is what our campaign provides: elements for everyone's personal to-do-list.
Our message is: Look, you can do something about global warming! Here and now!
The TO DO TODAY campaign tells people what they can do at the very places
where they can actually realize it: in the streets, in their cars, while shopping, at home ...
Besides normal billboards and urban media communication, a real memo pad would be offered as a means of "proactive campaigning". The Post-it comes already written, full of instructions on how to save the climate. You can use it for yourself or stick it around your work environment and home. Aditionally there are stickers and flyers to be placed all over the city adding straightforward messages at all relevant places.
On the website WWW.TO-DO-TODAY.ORG , people can choose from a long list of
things to do and create their personal TO DO LIST. In the portal the users can share their experiences, give tips, suggest more to-dos and finally enjoy the rewarding feeling of crossing something off their lists.
An offer of engaging possibilities.