Heated issue

Competition Details
Shoppingcart2_550x550_

Climateshame: shopping cart

by just.rowdy
Co-authors: Melchior Brislinger, Thomas Neugebauer, Martin Schotten

Climateshame – We are a group of visual designers who are concerned with the climate debate and ashamed of society’s neglect and lethargy. By realizing various actions in the city we try to catch the average consumer unprepared.

Many products which can be bought in supermarkets have to travel thousands of miles. On there way they produce tons of carbon dioxide and waste a lot of energy. With our campaign we want to show consumers that they exploit the earth when they buy products from far away. We will change the advertisement in shopping carts and tell the customers that it is better to buy products out of there region.