Heated issue

Competition Details

I RIDE therefore WE are

by dylan
Co-authors: Yuko Takagi

Mitigation of climate change though commuting.

GHG on the road

‘Among all Green house gas source, transportation sector were responsible for about 27 percent of total U.S. Green House Gas emissions in 2003. While it has grown 13 percent greater than in 1990, transportation GHGs grew 24 percent over the same period.’ Although GHG emissions in other sectors (Industry) have been declining, transportation GHGs growth rate is much rapider than others. GHG emission of public transportation is minimal (Buses: 1%, Rail: 2%), however, 62% of GHGs came from on-road PRIVATE vehicles. (SUVs, pick-ups, etc…)

Push and Pull

Although transportation is essential to any economy; private vehicle is rather a choice of life style. Like smoking culture in the post-war era, automobile industry has been very successful in branding. Passengers who travel by bus always dream of having their own vehicle, yet drivers who wield their cars would never aspire a bus ride. Our governments have been proactive on tobacco use prevention programs (education and advertisements), numbers of smokers have been decreased since the end of last century. Instead of criticizing vehicle owners/manufacturer, by focusing mass transportation on re-branding, buses and trans can become a tool for educating general public.

From inside and out

Public transit is a natural movable billboard system that provides non-stop coverage of most urban areas. Its audiences, both riders and drivers, are innumerous. (For example, the average weekday ridership of MTA in NYC is 7,785,175). Government can introduce re-designed fuel cell public vehicles to the city, which has higher capacity with zero emission. The design is 2-folded:

Appreciate and educate riders with Interior textile.
Attract and advice others with Exterior graphics

“If we can get young people thinking about this, it will help bring the message home to all generations.”