To address the issue of Global Warming we must evaluate how we consume. The US relies on petroleum for the manufacturing of things consumers’ use and dispose of on a daily basis. This campaign addresses the production, use and disposal of plastic bags. It will communicate to consumers some basic facts about plastics and their contribution to resource depletion, energy dependence and greenhouse gas emissions.
A recent survey conducted by Insight Express, a leading national online market research firm, revealed that 72% of respondents did not know that plastic is made from petroleum. Yet, nearly 10 percent of U.S. oil consumption, approximately 2 million barrels a day – is used to make plastic. This unhealthy reliance on petroleum for the production of something that will get disposed of quickly after its use is negligent. Plastic bags will survive up to 1000 years in the landfill. Plastic will never biodegrade, rather it breaks up into tiny little pieces that contaminate soil, float through storm drains and kill marine life. According to ReusableBags.com, “each year an estimated 500 billion to 1 trillion plastic bags are consumed worldwide. According to the EPA, over 380 billion plastic bags, sacks and wraps are consumed in the U.S. each year.” It is the public’s perception that recycling will alleviate the problem, yet at this rate of consumption, recycling will not help. Furthermore, only 1-3% of plastic bags actually get recycled. The only answer is to ban plastic bags and bring your own bag. This campaign target’s women in particular, communicating the message that it is ecologically unfashionable to carry a plastic bag.
Information sources: US EPA, reusablebags.com, treehugger.com