The message behind this campaign is to encourage people to be aware of global warming. The advertiser of the campaign is WWF which is well known as global environmental conservation organization. The campaign is inspired by the original Aesop's fables: The ant and the cricket, The tortoise and the hare, and The north wind and the sun. Aesop’s fables are written to give advices and teach the law of cause and effect. The editor of the re-written stories are by the earth in-fever which represent the earth in heat. The last sentence of the each body copy shows the result of the global warming which causes climate changes, elevates average temperature, and results unexpected forest fires. The illustration will attract people to read throughout the story and understand how will it affect to the environment we live in now.