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Heated issue

Environment


Competition Brief

The impact of climate change is a heated issue, sparking controversy in political and scientific arenas. Most agree, however, that humans are largely responsible for generating the conditions that are driving the problem.

This competition asks participants to create an educational campaign to raise public awareness of the problem of global warming and the contribution of our daily lifestyle and activities to this phenomenon. The aim of the campaign is to provoke people to think about the issue and how their individual consumer choices and energy consumption play into the equation.

Your entry may address the broader topic of global warming or highlight a specific factor – but any facts contained in your entry must come from a verifiable source (you must quote the sources of your information in your project description).

The campaign may employ any media (print, billboard, clothing, film, animation, music etc) or a combination of formats.

Judging Criteria

In addition to the regular judging criteria outlined in Rules, entries to this competition will be judged on the strength and clarity of the message contained in the design and how effectively the campaign on the whole communicates this message.

Prizes

1st prize: $5000

2nd prize: $3000

3rd prize: $1500

Most Popular prize: $500

Jury

Mariana Amatullo (Argentina) is the Director of the International Initiatives Department and the college-wide Designmatters program at Art Center College of Design in Pasadena, California. Designmatters focuses on social and humanitarian applications of design and has developed a considerable portfolio of projects with an emphasis on communication strategy and policy advocacy, in collaboration with many agencies of the United Nations. In addition, Art Center is the first design school to be a UN-designated NGO.

Niti Bhan (India) is a strategic design planning consultant with over 15 years of experience in conceiving, developing and implementing strategies for entering new markets for companies such as Hewlett-Packard, Philips and the Cybermedia group of publications. She is the founder of Bhan LLC, offering early stage research and development of products and services for the overlooked and underserved markets in developing nations. Her articles on design have appeared in BusinessWeek, Core77, New Design Magazine UK, among others.

Debera Johnson (USA) is Director of the Pratt Design Incubator for Sustainable/Social Enterprise which encourages a culture of entrepreneurialism within the Industrial Design program and also serves as a design consultancy for socially responsible projects. Johnson began teaching at Pratt's Department of Industrial Design in 1988, serving as departmental Chairperson from 1998 through 2005. She is Chair of the New York City chapter of the Industrial Designers Society of America (IDSA) and also President of GreenMatter, LLC, a 5,500 square-foot shared workspace for designers and architects at the Brooklyn Navy Yard.

Jeremy Lehrer (USA), formerly senior editor at Print magazine, writes about design, sustainability, and spirituality. During his tenure at Print, the publication won two National Magazine Awards for General Excellence and he continues to write for the magazine as a contributing editor. He has written for Architectural Record, Beliefnet, and the healthy-living site Lime.com.

Jennifer Leonard (Canada) is a member of IDEO's design community in Palo Alto, California, where she creates content and communicates ideas in a people-friendly manner. Prior to IDEO, she co-authored Massive Change: The Future of Global Design and worked as a print journalist, radio broadcaster and design critic. Her pieces have been published in Azure, Nylon, Saturday Night, Details, Form, Damn and Shift. She has spoken at design conferences around the world including Designmai (Berlin), World Design Congress (Copenhagen), Utrecht Manifest (Utrecht), IdcN (Nagoya), and Luminous Green (Brussels). She is also a graduate of the inaugural year of the Institute without Boundaries, a design think-tank that lived inside the Bruce Mau Design studio.

Omar Vulpinari (Republic of San Marino) has been creative director of the Visual Communication Department at Fabrica, the Benetton communications center founded by Luciano Benetton and Oliviero Toscani, since 1997. At Fabrica he has directed projects for the United Nations, International Council of Nurses, Lawyers Committee for Human Rights, Amnesty International, Reporters Without Borders, Witness, among others. Vulpinari was recently appointed member of Icograda’s Executive board and has been a frequent speaker and juror for major international design events organised by Icograda, AIGA, AGI, ISTD, Profile Intermedia, GraphicEurope, KPN Wim Dik Design Prize, Signes Design Competition and others.

About Competitions

The DESIGN 21 series challenges designers of all disciplines to find solutions to social and global issues. It’s guided by UNESCO’s premise that education, science, technology, culture and communication are tools to spread knowledge and information, build awareness and foster dialogue.

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