Design 21: Social Design Network

Judging Feedback

FIRST PRIZE: Re-written Aesop's Fables by Hwani Lee

Niti Bhan: Hwani Lee uses the myths and stories of our childhoods, crossing cultures, languages and generations, to communicate the dangers of global warming and the changes our earth faces. Going beyond simple graphic design, Lee combines an intuitive understanding of human communication using metaphor and analogy to teach us, just like our grandmothers did with Aesop's original fables or the equivalent stories that we can find in any culture throughout the world.
Mariana Amatullo: This campaign has a very effective message that comes across through the universal and timeless power of Aesop’s Fables, beautifully illustrated here and re-purposed to reach a broad audience.
Jeremy Lehrer: With compelling illustrations, this campaign transforms familiar stories into short cautionary tales that help us to see the impact of our current lifestyle.
Omar Vulpinari: Compliments Hwani, well done, creative and full of humanity, but not emotionally touching enough to get a globally effective result, I’m afraid.
Debera Johnson: Re-written Aesop’s Fables combined charm and message in an irresistible format. Overall, the “Heated Issue” competition provided a huge array of design ideas that could be easily implanted. I was impressed by the work and how easily many of the ideas could be realized.
Jennifer Leonard: I thought the Re-written Aesop’s Fables was a tremendously creative entry, with great potential of redesigning people’s perceptions of global warming through storytelling.


SECOND PRIZE: Power Point by Jon Ardern

Mariana Amatullo: I salute the ingenuity and practicality of Arden’s concept. It is a terrific example of how we can integrate new and accessible technologies in our daily lives in order to become more responsible consumers.
Jennifer Leonard: Power Point, first of all, was visually stunning on first impression. Beyond looks, it relayed deep consideration of the design challenge of global warming as a whole. It makes the invisible visible, appealing and meaningful.
Omar Vulpinari: Great Jon, simple and effective. The task requires this kind of practical creative thinking.
Jeremy Lehrer: I found this simple yet profoundly informative display to be an extraordinarily effective means of reducing electricity consumption in the home. A pragmatic solution to the problem of needless electricity waste, Power Point functions as an eloquent call to action.


THIRD PRIZE: Eco Nutrition by Sam Ho

Mariana Amatullo: The appropriation of the nutrition label for this campaign is a clever strategy to communicate complex statistics and facts to wide a cross-section of the population. I particularly liked the integrated approach of the campaign which ties interventions in public space with an informational website and a call to action.
Niti Bhan: Sam Ho's use of the familiar in an unfamiliar way creates an impactful means of reaching out and creating awareness about actual damage done to the environment by every product or service so labeled. We are used to reading the labels on foodstuffs to ensure we are eating or drinking healthily. Similarly, we can now read the label to ensure that other choices we make such as taking a bus or buying a light bulb are 'healthy' for the Earth.
Omar Vulpinari: On target Sam! Compliments. Taking off from something that already works is always an intelligent start.
Jeremy Lehrer: By standardizing information about emissions into a recognizable graphic form, Eco Nutrition highlights the environmental consequences of our everyday activities (and devices); the system can prove a meaningful guide as we begin our lower-carbon (and ultimately no-carbon) diet.