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Happiness: the Tribute 21 Plate Challenge


Presented by Felissimo

Challenge Brief

Create a graphic design for a Tribute 21 Plate that communicates a wish, inspiration or message for children and future generations about happiness that's in harmony with our surroundings.

Happiness the comes from interacting with people, nature, society, present and future. We have the power and responsibility to create happiness not only for ourselves but for others and your environment. The Tribute 21 Plate Challenge invites you to express what the concept of "happiness in harmony with our surroundings" means to you.

Tribute 21 Plates are a charity plate collection produced by Japanese design and merchandising company Felissimo. Every year, Felissimo produces original plates that have been designed by artists and distinguished people from different fields. Each plate carries a symbol of hope for the children of the world. This year the organizers have decided to create an open call for submissions to members of the DESIGN 21 community.

The design must fit within the plate diameter of 21cm. Your design can bleed to the edges of the plate.

Your entry must include:

  • The design
  • A brief description of your design
  • The name of an NPO or NGO or cause that you support (if any) should you wish to donate your prize money to charity (see Prizes defined below)

Background Information

The Tribute 21 Plate Collection is part of Felissimo's “cause-related merchandise.” The Felissimo Tribute 21 Plate project began in 1996 with the desire to make the dreams of children around the world come true. The plates feature designs and messages by celebrities and influential people from all walks of life, carrying wishes and inspirations for future generations. For each plate sold, a portion of the proceeds is allocated to the "Felissimo Plate Fund." 50% of this fund is donated to UNESCO/Tribute 21 DREAM Centers and the other 50% is divided amongst the charities that have been selected by the individual participants of this project. So far, the Tribute 21 Plate series has contributed $450,000 to the UNESCO/Tribute 21 DREAM Center Fund.

UNESCO/Tribute 21 DREAM Centers is an arts program for children – DREAM stands for Dance, Read, Express, Art, Music. This project provides underprivileged children, especially in the post-conflict regions, opportunities and tools for creative expression. DREAM programs are built in partnership with a local NPO. The actual program contents adopt to the specific needs of a specific location, such as including sports activities and addressing post-trauma issues. Established locations include Kabul, Afghanistan; Phnom Penh, Cambodia; Port-au-Prince, Haiti, Monrovia, Liberia, and East Jerusalem.

Past contributors to the Tribute 21 Plate Collection include:

Tadao Ando, Nobuyoshi Araki, Shigeru Ban, Tyra Banks, Daniel Boulud, Jean Cacherel, Jackie Chan, John Cage, Kenneth D Cole, Merce Cunningham, Jacques d'Amboise, Maurizio Galante, Jim Henson Company, Robert F Kennedy Jr, Christian Lacroix, Angela Missoni, Issey Miyake, Todd Oldham, Andrée Putman, Robert Rauschenberg, Julia Roberts, David Rockwell, Sonia Rykiel, Jeffrey Sachs, Carl Sagan, Susan Sarandon, Sharon Stone, John Travolta, Christy Turlington, Kurt Vonnegut, Alice Waters

The Tribute 21 Plate sales have also benefited the charities selected by the participants of this project. Some of the chosen charities include: amfAR, The Children's Health Fund, City Harvest, Friends Without A Border, and Médecins du Monde.

Examples of Tribute 21 plate designs and their creators can be found here (in Japanese – just mouse over the faces of the creators to see their design).

Ownership of Winning Entries

The designs that are selected for the Tribute 21 Plate Collection will be the exclusive property of Felissimo. Felissimo shall acquire exclusive ownership of the winning designs by cession of intellectual property rights including the right of adaptation of the designs. All entries must include a cession of rights, in the event the proposed design is selected as a winner in this competition.

How to Enter

Entry is free. Please make sure that your entry is in working order and on time. Due to the high volume of last-minute entries, we advise you to submit your entry well in advance of the submission deadline.

All deadlines are listed in UTC (Universal Coordinated Time) on the date specified as the Submission Deadline.

No responsibility is assumed on our part for late entries or corrupted files. Incomplete entries or entries that do not comply with the format specifications will be automatically disqualified.

If you have more than one idea, you can also submit more than one entry – however, we advise you to keep variations of one idea to ONE entry. In other words, do not create multiple entries for multiple variations of one concept.

Once you select Enter, you will be taken to a page where you can upload your image, video or sound files.

Technical Requirements for Entry

  • Photos must be jpeg only, resolution 72 dpi, with maximum picture dimensions of 550 x 550 pixels and a file size no greater than 1 MB (uncompressed). You can upload up to 6 images.
  • Videos and sound must be in the mpeg4 format with picture dimensions no larger that 480 x 320 pixels and a file size no greater than 10MB (uncompressed). Please be patient while video files upload.
  • Your entry must include a project description in English with a maximum of 400 words. Remember to keep your description as concise and readable as possible.

Upload your images in the that order you wish them to be displayed. The first image in the series will be turned into a thumbnail image for display in the gallery. (See the Gallery display of completed competitions for examples.)

If you created your entry with other individuals, list their names in the Co-Authors field.

Check your entry carefully prior to submitting as there is no way to retrieve your entry once it has been submitted.

Create tags (keywords) for your entry so that it will appear in the search terms for those tag names.

Accept the rules and regulations contained in this Brief and the separate Rules section/tab and hit Send.

Winners may be asked to provide high-resolution scaleable vector graphics version of their submission.

Judging Criteria

The Tribute 21 Plate project is all about inspiring children and future generations to create happiness that is in harmony with others and our environment.

The judging panel will be looking for original, contemporary, graphically appealing designs that deliver positive, uplifting imagery and messages.

Your design should not include or make any reference to any particular region, culture, religion, conflict, politics or commercial entity, nor should it pose or connote negative sentiments or imagery.

The UNESCO, Felissimo and Tribute 21 logos must not appear on the design nor should the logos of any other organization or brand.

Entries with logos or with negative or undesirable content such as those described above will be removed.

Based on the winning design, we will determine the exact print location of the winning design.

The judges' decisions are final.


Up to 12 designs will be awarded to win:

  • $1000 in prize money. Winners can opt to keep the $1000 prize money or (in the spirit of the Tribute 21 Plate project) donate his/her prize money to a charity or non-profit organization of his/her choice. If no charity is specified the full donation amount will go to the UNESCO/Tribute 21 DREAM Center Fund.
  • 10 plates made of their design
  • A set of Felissimo 500 color pencils

Felissimo will produce the winning designs and sell them through their catalog business in Japan. A portion of the proceeds will benefit the UNESCO/Tribute 21 DREAM Center Fund.


Judging will be done by the organizers of the Tribute 21 Plate Collection at the Felissimo headquarters in Japan.

There will also be a public vote to determine the most popular entries which will be taken into consideration by the judging panel.