Traditions are cultural customs that we should support and over all fight to preserve. One country endowed with rich tradition is Japan, of which one such tradition is furoshiki. Furoshiki is a traditional cloth wrapping use for transportation, gift-wrapping and decoration. The furoshiki in this project seen from a sustainable point of view, considered as an eco-bag, has had certain limitations throughout its history. Amongst these we include the textile and graphical design, which are not sufficiently sustainable.
My design for this furoshiki seeks to resoundingly express the important compromise that Japan has made as a country to foment a more conscientious and sustainable world, even by representing a Japan that lives sustainability.
Assuming the commitment as designer I believe we must rescue the noble qualities of the furoshiki by improving its textile design in order to make it available for more people and thus spread this message.
Following the graphical pattern of traditional Japanese furoshiki, I sought to design graphics that could communicate sustainability, climate change, biodiversity, reuse, reduction and recycling.
With the limitation of using only 4 colors and wanting to express environmental concern I chose colors directly related to compromise, life, change, progress, responsibility and a touch of innovation.
With sustainability as inspiration I chose to leave the background in its original tone, in order to design a furoshiki using the least dye possible and thus reducing the amount of pollution generated in its production. Thus I accomplished a furoshiki that coincides not only graphically with sustainability, but also industrially.
The colors I used were three different green tones, to represent ecology, nature, and red.
The change of colors between flowers represents progress and change, be it of the materials or of nature itself, during its natural life cycle. The symbols which accompany the flowers represent the wind or the movement of the air we breath, freshness, solutions and overall a novel way of doing things in the road to sustainability. Japan is represented in the red of its rising sun, signifying compromise and a positive attitude.
The varying sizes of the flowers represent the level of impact of the decisions we make in our daily lives, some being better and more sustainable.
What I intend with this design is to reach out to increasing numbers of people who can in turn become active participants in sustainability.