I’ve been looking for a motif that describes how we can reconcile consumption and environmental conscience by means of a Japanese aesthetic and context.
Than I’ve designed a furoshiki that contains three different fishes, light blue green and light blue as an illustration of diversity. This image symbolizes how a responsible consumption can coexist with nature, protecting it in the same way that the furoshiki protects the fishes in my design.
Actually we can take care of nature reusing the recipients of our consumer goods.
The idea of the pattern, a furoshiki suggested again and again inside the same furoshiki, represents the concept of reuse, one of the 3Rs of the meeting.