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  • RFP: Design Approach Toolkit

    UNESCO: Culture, HIV & AIDS Program,

    Communication, Communication Design

    The purpose of this RFP is to invite Sealed Proposals for the development of a toolkit elaborating a design approach in response to HIV and AIDS to be provided to UNESCO Headquarters for the Culture Sector's Culture, HIV and AIDS program. <br/> <br/>

    Deadline Proposals should reach the following address no later than 07 September 2009 by 5pm CEST <br/> <br/>


    UNESCO's Culture, HIV and AIDS program works to support HIV and AIDS interventions and strategies which are grounded in and tailored to the social and cultural specificities of the target populations. The program advocates for 'culturally appropriate' approaches in response to the epidemic and, in acknowledgment of the severe limitations of prescribing a singular formula, stresses the need for multiple, context-specific behavioural and structural interventions.

    Emerging design practices in support of culturally appropriate responses to HIV and AIDS: Innovative responses from the design industry addressing social issues over the past decade have resulted in a wealth of dynamic strategies for intervention. New design practices such as transformative design, user centred design, design thinking and human-centered design have demonstrated how the industry has a great deal to offer in terms of catalyzing long-term positive change in ways that resonate with the communities they are engaging. Many foundational elements common throughout all of these design approaches reflect aspects essential within ‘cultural approaches’ to HIV and AIDS. These include emphasizing inter-disciplinary collaboration; putting the client/user/community at the center; identifying and working with needs, differences in perception and motivations; trust building; behaviour change prompts; and practicing non-judgement. These approaches are particularly important within an HIV and AIDS context because of the centrality of identity, power, gender, and personal perceptions throughout attitudes and values driving sexual behaviour and practices.


    The main objective of the assignment is to develop a toolkit assisting development practitioners to implement culturally appropriate approaches in response to HIV and AIDS through the application of innovative design approaches.

    Scope of work and expected output The toolkit will explain why and how a design approach is suitable for addressing HIV and AIDS in addition to elaborating a design methodology in response to approximately three topic areas such as stigma and discrimination, gender inequality and multiple concurrent partners. The toolkit should be developed with the guidance of an interdisciplinary working group, which shall be selected in consultation with UNESCO, and include a combination of expertise in fields such as cultural studies, anthropology, public health, sociology, health policy and development studies.

    For the above purposes, the contractor shall:

    • Assemble and coordinate an interdisciplinary working group for consultation in the development of the toolkit. The interdisciplinary working group shall include approximately 3 to 4 external members from the fields of expertise detailed above and shall be selected in consultation with UNESCO.

    • Working in close cooperation with the interdisciplinary working group and UNESCO, develop the content of the toolkit and circulate draft versions for comment and revisions.

    • Provide all design and layout elements, as well as technical construction required for the production of the toolkit which shall include at a minimum, a PDF version of the toolkit for online access and 300 copies of a printed version of the toolkit.

    UNESCO shall provide publications and reference materials which shall inform the development and final elaboration of the toolkit content.

    From the date on which both parties have signed the contract, the contractor shall carry out the work within a range of time spanning 12 to 24 weeks to be detailed in the proposal.


    For the full RFP solicitation document outlining the assignment, the preparation and submission of proposals, evaluation procedure and award of contract, email:

    Jeanne Lawler

    UNESCO - CLT Sector

    Culture, HIV and AIDS Team

    Division of Cultural Policies and Intercultural Dialogue


    Deadline for Proposals: 7 September, 2009 at 5pm CEST

    Respond To This Need

    Posted August 14, 2009
    By UNESCO: Culture, HIV & AIDS Program